Visual merchandising

Visual merchandising is a retail strategy that attracts customers through in-store displays and presentations, aiming to enhance the shopping experience and drive sales. It involves layout design, lighting, color coordination, and the use of props to showcase products in the most appealing way. By guiding customers’ attention and shopping paths through visual effects, visual merchandising is not just about product placement but also about creating a brand atmosphere and telling the brand’s story.

A visual merchandiser designs window displays and in-store layouts carefully according to the brand's positioning and target market, creating visually captivating focal points that make the shopping experience enjoyable and inspiring for customers.

Here is a case example.