Editorial styling is a creative type of fashion styling typically used in magazines, advertisements, fashion campaigns, and other media. Its focus is on conveying specific themes, concepts, or brand imagery through a unique visual language. Rather than simply showcasing clothing or accessories, it presents the overall styling with more storytelling and artistic appeal.
In this style, stylists select outfits, props, and set arrangements that match the theme, paired with specific hairstyles, makeup, and even the expressions and poses of the models to create a work of artistic impact. Compared to commercial styling, editorial styling places more emphasis on innovation and visual impact.
Here are some individual case examples.
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